Hi. I'm Gu, an Italian designer crafting digital products that are beautiful to use and built to grow. Currently Design Lead at Cloudfloat.

Cloudfloat 2026

Three years after the initial redesign, this is the 2026 chapter: moving Cloudfloat from a single pay-later product into an all-in-one cash flow platform — a shift in architecture, not just its interface.

Two releases defined this work. The Wallet moved out of the dashboard and into the main navigation, repositioned as the business account at the center of Cloudfloat — where you pay, get paid, and get funded. Then the dashboard: we removed the installment list and shifted the focus to cash position. Can you cover the next 7 days? Simplified hierarchy, visual noise stripped out, color reserved only for moments that require action. A control center, not a feed.

Cloudfloat 2025

The 2025 evolution of Cloudfloat focused on deepening the core product — Pay Over Time — making the bill payment experience clearer, more transparent, and easier to trust. With transparency as a core brand value, we overhauled how information was presented throughout the flow. We also redesigned the marketing website to better communicate what Cloudfloat actually does, introduced invoicing as the first step beyond the core product, shipped dark mode, and published the first brand book — V1 of the design language that now underpins everything.

Cloudfloat 2023

Led the end-to-end redesign of Cloudfloat's SaaS platform — a B2B fintech product helping businesses unlock working capital through invoice financing, improving usability and visual consistency across the core dashboard.

Incomee (Acquired) 2017 – 2024

Designed and built Incomee from the ground up — an all-in-one financial tool for freelancers covering invoicing, expense tracking, and revenue forecasting, refined across seven years of continuous iteration.

Docplanner 2022

Redesigned the information architecture of Docplanner's clinic management software, used by thousands of healthcare professionals across Europe, focusing on reducing cognitive load and speeding up daily workflows.

Stuart 2019

Reimagined the internal back office tooling for Stuart, a European last-mile delivery platform, enabling operations teams to manage couriers, orders, and performance data more efficiently at scale.

Stuart 2019

Built a scalable design system for Stuart's product suite — establishing a shared component library, visual language, and documentation that accelerated design-to-development handoff across multiple teams.

Freelancer 2018

Improved UX across Freelancer.com — the world's largest freelancing marketplace — redesigning core flows, unifying mobile and desktop experiences, and building a shared UI pattern library for millions of users worldwide.