Hi. I'm Gu, an Italian designer crafting digital products that are beautiful to use and built to grow. Currently Design Lead at Cloudfloat.

Cloudfloat 2026

Evolved Cloudfloat from a single pay-later product into an all-in-one cash flow platform — repositioning the Wallet as the central business account and refocusing the dashboard around cash position.

Cloudfloat 2025

Deepened Cloudfloat's core product experience — overhauling the bill payment flow for clarity and trust, introducing invoicing, redesigning the marketing site, shipping dark mode, and releasing V1 of the brand book.

Cloudfloat 2023

Led the end-to-end redesign of Cloudfloat's SaaS platform — a B2B fintech product helping businesses unlock working capital through invoice financing, improving usability and visual consistency across the core dashboard.

Incomee (Acquired) 2017 – 2024

Designed and built Incomee from the ground up — an all-in-one financial tool for freelancers covering invoicing, expense tracking, and revenue forecasting, refined across seven years of continuous iteration.

Docplanner 2022

Redesigned the information architecture of Docplanner's clinic management software, used by thousands of healthcare professionals across Europe, focusing on reducing cognitive load and speeding up daily workflows.

Stuart 2019

Reimagined the internal back office tooling for Stuart, a European last-mile delivery platform, enabling operations teams to manage couriers, orders, and performance data more efficiently at scale.

Stuart 2019

Built a scalable design system for Stuart's product suite — establishing a shared component library, visual language, and documentation that accelerated design-to-development handoff across multiple teams.

Freelancer 2018

Improved UX across Freelancer.com — the world's largest freelancing marketplace — redesigning core flows, unifying mobile and desktop experiences, and building a shared UI pattern library for millions of users worldwide.